DEMOCRATIsing PRIVACY

We help the advertising industry to eliminate time-consuming manual compliance tasks, using AI to streamline privacy compliance, reduce risk, and ensure seamless regulatory adherence.

Why COntinuous Privacy Monitoring Matters

In a privacy first world, ongoing compliance monitoring across the entire advertising ecosystem is critical. Today’s buyers prioritise partners who take privacy seriously - with 94% of organisations saying customers won’t buy from them without proper data protection, and 75% of consumers actively avoiding brands they don’t trust with personal information.

To stay ahead, brands, publishers and adtech vendors must continuously monitor compliance — especially given the constant shifts caused by:

  • Companies must regularly update their privacy policies to stay compliant. The GDPR requires ongoing reviews and updates, making continuous monitoring essential to ensure adherence.

  • New privacy laws are regularly introduced, making compliance a moving target. Automated monitoring ensures you stay ahead of regulatory changes without the burden of manual tracking.

  • New vendors introduce compliance risks. Monitoring ensures they align with your privacy policies and regulatory obligations.

  • Vendors frequently update their data practices. Continuous monitoring detects changes in real-time to prevent compliance issues.

Privacy is no longer just a regulatory checkbox; it’s a core differentiator. As regulatory scrutiny grows and consumer expectations evolve, even a single misstep in consent or data handling can damage reputation and revenue. Perspicuus empowers the advertising ecosystem to proactively monitor compliance, ensure transparency, and build the trust needed to thrive.

ADVANCED ANALYTICS FOR ACTIONABLE INSIGHTS

Perspicuus breaks privacy down into easy-to-digest analytics dashboards, offering clear, actionable insights to automate & streamline compliance.

REDUCE COMPLIANCE RISK WITH AI

Our AI-powered platform provides transparency on whatever is keeping your team snowed under: from privacy and cookie policies to data sharing, from ad activity to consent management. 

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ALERTS

Receive alerts on privacy compliance changes, ensuring you stay up-to-date and take action when needed.

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PRIVACY POLICY RECOMMENDATIONS

Identify the necessary updates to your privacy policy to ensure ongoing compliance with the latest regulations.

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VENDOR & PARTNER COMPLIANCE

Monitor your partners’ and vendors’ compliance ensuring regulatory adherence across your entire ecosystem.

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REPORTING

Get in-depth reports with comprehensive insights to keep you informed and in control.

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COMPLiance for BRANDS & AGENCIES

Ensure your advertising efforts remain compliant without the headache of manual reviews. Carry out partner compliance verifications with ease, thanks to our AI-based solution.

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Monitor your partners’ compliance standards: Are their privacy and cookie policies robust? Are they properly managing deletion requests and honouring opt-out requirements?

COMPLiance for ADTECH

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Get a 360 degree view of all the activity on your site: understand what data you’re sharing and storing, what tags are firing on your site and when, to better monitor compliance.

COMPLiance for publIshers

WHat sets PERSPICUUS apart?

We Democratise privacy

We make compliance data openly accessible across the advertising industry. Rather than keeping this information siloed within individual organisations, our platform allows all companies to view and monitor the compliance status of their vendors and partners—bringing greater transparency and accountability to the entire ecosystem.

We continually monitor compliance

We provide continuous compliance monitoring—because compliance isn’t a one-time, annual checkbox. As policies and services evolve, staying compliant requires ongoing attention. Our real-time alert system keeps you informed of any changes, so you can respond quickly and stay ahead of compliance requirements year-round.

We DON’t rely on lengthy integrations

No integration required—our AI agent monitors site activity independently, eliminating the need for engineering resources or technical setup on your end. Perspicuus delivers continuous compliance insights without adding to your workload.

Curious to learn more? Set up a demo to see Perspicuus in action.